17 Important Data Visualization Techniques

I use a list when teaching that parallels this, but with less detail and less gorgeous graphics. The only addition I can think of is to encourage a step on checking for logical ordering of response categories when needed (alpha, %, geographic, category, etc.). There’s no shortage in how data visualization can be applied in the real world.

Data visualization processes and tricks

You can also follow our tips to source that data correctly in your content. If your axis labels are too crowded, consider removing every other label on an axis to allow the text to fit comfortably. Stripes and polka dots sound fun, but they can be incredibly distracting.

Tool #3: Microsoft’s Power BI

Decide what the most important message is that you want to communicate, and then choose a graph or chart accordingly. Data visualization is an essential tool for businesses and organizations of all sizes. In a world where data is accumulating at an unprecedented rate, data visualization allows businesses to make sense of that data and act on it. Businesses of all sizes rely on data to make informed decisions and stay ahead of the competition. The challenge, however, is understanding the data and communicating it to others in a way that is easy to understand.

In fact, according to Statista, 56,89% of the global online traffic corresponds to mobile internet traffic. With that in mind, it is fundamental to consider device versatility when it comes to building your visuals and ensuring an excellent user experience. As seen in the image above, this sales dashboard provides a complete picture of the performance of the sales department. With a mix of metrics that show current and historical data, users can take a look into the past to understand certain trends and patterns and build an efficient story to support their strategic decisions. First of all, maps look great which means they will inspire engagement in a board meeting or presentation. Secondly, a map is a quick, easy, and digestible way to present large or complex sets of geographical information for a number of purposes.

Data visualization processes and tricks

Sure, you could use something like Google charts, but to create unique, engaging charts, you’ll want to use a data visualization tool like Visme that’s packed with amazing functionality. Here are our top 5 best data visualization techniques for you to use when creating a visual representation of your data. Now that you’re familiar with the basics of data visualization, it’s time that we equip you with some of our best data visualization techniques. Now that we’ve covered what big data visualization is, its importance and 9 different types of data visualization, you may feel like you’re a professional in data science. We’re going to look at 8 common types of big data visualization and some data visualization examples for each to help you decipher which one will work best for you.

Develop the story you want to tell

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On all occasions text is there to enhance the interpretation of the visualization, not take attention away from the data. The point of data visualization is to communicate insight from data more quickly to the viewer and to make trends more apparent. All too often visualizations miss the mark on communicating insight because they aren’t created for a clear purpose and audience. When you’re first exploring a new data set, autocharts are especially useful because they provide a quick view of large amounts of data. Data visualization is commonly used to spur idea generation across teams.

  • An excellent data visualization technique to help demonstrate performance would be the use of color, arrows, text, and other visual cues to help viewers see at a glance how to interpret information.
  • Use intuitive colors that make sense to the viewer so they process the information faster.
  • They should be clear and concise, and they should accurately describe the data that is being represented.
  • When developing a visualization or a dashboard, identify the highest priority persona.
  • Scatter plots display the correlation of two factors plotted along two axes, where the pattern of the corresponding points indicates an association between them.
  • Lucidchart is the intelligent diagramming application that empowers teams to clarify complexity, align their insights, and build the future—faster.

Using a heat map can be especially helpful when you need to analyze data that seems to be never-ending. When you have an extremely wide value range, using a heat map makes it much more simple to quickly visualize and analyze large amounts of complex data at a glance. Because you can’t make adequate decisions or advance significantly without analyzing your raw data, it’s important that companies use great data visualization methods to keep everyone in the loop. Rita is a tech professional with over 5 years of experience in data-driven projects. She has worked in various countries and across several industries, including Health, Education, and Finance.

When beginning the process of visualization, it is important to know the background of the intended audience and what their role is in the process. Think about their needs and perspectives — are they leaders in the organization who rely on the big picture to develop strategies? Are they managers who depend on the details to maintain efficient operations?

This type of data visualization is useful in illustrating the relationships that exist between variables and can be used to identify trends or correlations in data. So, if you’re ready kick your data visualization design game up a notch, we’ve compiled our team’s best tips to help you fix common data design mistakes and enhance your existing data visualizations, one chart at a time. We even arranged this list by category in case you need a quick reference. Once a business has uncovered new insights from visual analytics, the next step is to communicate those insights to others. Using charts, graphs or other visually impactful representations of data is important in this step because it’s engaging and gets the message across quickly.

Data Storytelling 101: Helpful Tools for Gathering Ideas, Designing Content & More

Instead, show intensity by using a spectrum between two similar colors. Color can be a great way to make your visualization pop, but it can also be negative if it is a distraction to the reader. There is no need to repeat information in a chart header, subhead, or callout that is already included in the copy. By seeing the big picture team members gain insight into how things are done in the organization and how their job fits into that picture. This allows them to make better decisions and proactively look for ways to improve upon processes.

Data visualization processes and tricks

Histograms look like bar charts, but they’re specifically designed to illustrate data distribution. The equally sized numerical ranges that the data values get grouped into are called bins, some of which may not have bars if no data falls into those ranges. One potential issue with histograms is ensuring that the bins are properly sized to convey useful and relevant information. Bubble charts are used to express three dimensions of data based on the x-y location and size of each bubble. The pie chart is another well-known type of data visualization, in which different percentages of a whole are represented as slices of a pie. They make great eye candy, but visualization experts said they don’t convey the differences between data as well as other techniques do.

Charts for comparing values between groups

You may need to add callouts to your chart to emphasize certain data points or add important context. For instance, say you created a chart that was missing a week of sales data. The audience may assume you made a mistake, but you didn’t include the data for good reason — a hurricane caused the business to close that week. One of the biggest challenges for business users is deciding which visual should be used to best represent the information. SAS Visual Analytics uses intelligent autocharting to create the best possible visual based on the data that is selected. The most popular online Visio alternative, Lucidchart is utilized in over 180 countries by millions of users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure.

Data visualization processes and tricks

You can read more about this approach in a blog about user-centric design by my colleague, Petr. Inside our flagship dataviz course, you’ll learn software-agnostic skills that can (and should!) be applied to every software program. You’ll customize graphs for your audience, go beyond bar charts, and use accessible colors and text. Ann K. Emery is a sought-after speaker who is determined to get your data out of spreadsheets and into stakeholders’ hands. Each year, she leads more than 100 workshops, webinars, and keynotes for thousands of people around the globe.

A Complete Guide to Violin Plots Violin plots are used to compare the distribution of data between groups. Learn how violin plots are constructed and how to use them in this article. When one or both variables being compared are not numeric, a heatmap can show the relationship between groups. Heatmaps can also be used for purely numeric data, like in a 2-d histogram or 2-d density curve. When a third variable represents time, points in a scatter plot can be connected with line segments, generating a connected scatter plot. Violin plots and box plots are used to compare data distributions between groups.

Line graphs are quite common as they’re one of the best ways to show change over time. They make it easy to see whether your measures are going up or down and can be incredibly powerful if you have more than one category to compare over time. Scatterplots are a great way to show the relationship between two variables. Using this type of tool, you can easily show the relationship between two variables, if they’re proportional, not proportional, semi-proportional, or if there’s no obvious correlation between the two. They’re a great tool if we want our audience to compare or understand the differences in values quickly. Here’s a handy poster with our first 12 data visualization tips.

Tips to Instantly Improve Your Data Visualization Design

Discuss and resolve this issue before removing this message. A Venn diagram consists of multiple overlapping closed curves, usually circles, each representing a set. Box plots may also have lines extending from the boxes indicating variability outside the upper and lower quartiles. A type of stacked area graph which is displaced around a central axis, resulting in a flowing shape. Similar to a scatter plot except that the measurement points are ordered (typically by their x-axis value) and joined with straight line segments. Scatter plots are often used to highlight the correlation between variables .

Delete Legends and Directly Label the Data

Videos provide a more flexible way to add an emotional component to your data and make it more engaging. Slideshows offer an easy way to present a large amount of information – including text, images, videos, and charts – in a way that is easy to follow. Once you’ve determined the purpose, you can then begin to select the data points that will help you achieve that goal.

Be sure that your data is clear, comprehensive, and easy to understand. So, look to the examples above for inspiration (and as a reference for what to avoid, too!) and experiment with the many tools available to determine what works best for your needs and goals. Additionally, the scale of the variables requires audience members to zoom in significantly to read the data. Some of the boxes that are being used to depict data appear to be vertical while most are horizontal — this also makes the information confusing to read. This infographic, created by GOOD Magazine and Column Five, breaks down NASA’s five-year budget to show how and where the money will be spent. This visual shows data organized on a distribution plot — this is an effective visual choice because it allows viewers to see where each media outlet lies on a spectrum.

Identify relationships and patterns

Next, we adapted that layout and color scheme for our slidedoc. This is especially crucial if you’re using Excel or R where you usually need a solid idea of your chart’s design before implementing that design on the computer. Think about whether your audience what is big data visualization is expecting you to tell a story with data–or not. A little bit of up-front planning will save you hours of blood, sweat, and tears in the long run. I try to be creative and meet the needs of the client and will definitely put these steps into practice.

One sub-category of charts comes from the comparison of values between groups for multiple attributes. Examples of these charts include the parallel coordinates plot , and the dumbbell plot. A bar chart compares values between groups by assigning a bar to each group. A stacked bar chart modifies a bar chart by dividing each bar into multiple sub-bars, showing a part-to-whole composition within each primary bar. In this article, we will approach the task of choosing a data visualization based on the type of task that you want to perform.

This will bring your complex data to life and anyone who looks at it will be able to understand and grasp it with just a glance. Because companies, businesses and organizations can gather data more quickly than ever, this means that they need https://globalcloudteam.com/ to be able to visualize that data in an equally quick and easily consumable way. No time is wasted going through spreadsheets and trying to make sense of unstructured data — just visual analytics laid out for all to see and understand.

Most of the time in these situations, we want to make use of horizontal visualizations, where time is represented along the X axis and the metric of measurement along the Y. This is the pattern most of your users will be looking for in this kind of visualization, so again—it’s important to meet them where they expect you to be. Data visualization is so interesting because it sits at the intersection of several very different worlds.